Strategic Outreach

ASEAN Immersion Programme 2017 (AIP)


In November 2013, Minister Heng Swee Keat (then Minister for Education), launched the HCS GIP and appointed a taskforce headed by MOS (then MTI) Teo Ser Luck, comprising industry leader. The objective was to enable companies to upgrade their manpower, business and organisational capabilities in preparation for internationalisation.

The GIP was specially designed to enable businesses, in particular SMEs to attain the necessary skills, mindset and knowledge in order for them to be competitive internationally. Unlike existing immersion programmes, the GIP will focus its efforts to facilitate the overseas expansion of businesses and train a pool of Singaporean executives and managers who are able to lead such efforts.

HCS GIP leverages on “HCS Inside” – combining the 9 years of lifelong training and consulting work within the local context, especially Singapore SMEs.

Since 2013, HCS has organised GIP learning journeys to Taiwan, Shenzhen – Washington D.C. (under the HCS – Georgetown University Advanced Professional Qualification track) and Chongqing.

The GIP has evolved to the ASEAN Immersion Programme (AIP) in support of the recommendations of the Committee on the Future Economy (CFE) to deepen and diversify Singapore’s international connections, develop skills for market expansion and acquire knowledge of overseas market, especially in the ASEAN market.

AIP 2017

Growing Retail and Food Business in ASEAN

An executive programme that equips Singapore-based companies with a practical understanding of how to operate and do business in Cambodia and Indonesia. The programme aims to showcase latest business environment trends, explore investment policies and internationalisation opportunities, and build networks with potential business intermediaries and partners.

Programme structure: 10 Community of Practice (CoP) workshops + 2 learning journey destinations

Programme fee: S$5,000

CoP Workshop Topics and Tentative Schedule

S/N Date (2017) Topics
1 17 Apr Develop PME capabilities through analytics
2 15 May Make smart business decision
3 22 May Communicate with confidence and panache
  28 – 31 May Learning Journey (Cambodia)
4 19 Jun Understand and execute best practices for overseas business
5 19 Jun Comparative study on making business decision
6 19 Jun Stay connected with overseas partners
7 6 Jul Finishing Touches: Projecting yourself professionally and confidentially
8 8 Jul How to engage and grow talents for the business
  17 Jul – 19 Jul Learning Journey (Indonesia)
9 4 Aug Develop transactional skills for your business
10 4 Aug Cross-border workforce

SkillsFuture Study Award for International Business

A monetary award of S$5,000 may be available for Singaporeans to defray out-of-pocket expenses associated with the course that you will be taking. It can also be used on top of existing Government course fee subsidies.

Please note some of the conditions pertaining to the eligibility of the participants for the award:
1. Applicants must be Singaporeans with at least 3 years of working experience
2. Applicant must submit the completed application forms to IE Singapore for assessment on reasons for signing up to the course and past professional upgrading track record
3. Applicant must sign up for both the Cambodia and Indonesia legs to qualify for the award
4. Other terms and conditions by IE Singapore and/or other government agencies may apply