THE DRAMATIC withdrawal of the United States from international trade obligations in the Pacific, the unprecedented dominance of consumer spending by a small number of e-commerce giants, and the acceleration of Beijing’s One Belt-One Road projects across central and south Asia and east Africa, have changed forever the way trade and business are conducted across the globe.
Technology and innovation, too, have their disruptive impact on the entire spectrum of corporate and daily life, health and wellbeing, and the job marketplace.
For Singapore’s small and mid-sized entrepreneurs and leaders looking to ASEAN and further afield to grow their markets, there is an urgency for them to pursue and acquire professional guidance, knowledge and skill to navigate and survive in these interesting times. As the maxim goes, you and your enterprise can either go forward or be left behind.
It is therefore timely that Georgetown University in Washington, D.C., well-known for its thought leadership in business strategy, international trade and geo-political studies, is offering an Executive Education Program specifically targeted at Singapore’s business owners and executives.
The learning programme, co-developed with Human Capital Singapore, is helmed by Georgetown’s Professor Paul Almeida, dean of the university’s renowned McDonough School off Business and Professor Marc L Busch of Georgetown’s Edmund A. Walsh School of Foreign Service.
In recognition of the quality and value of this programme, Singapore-registered business enterprises may claim subsidies up to 40 percent of the course fee, and Singapore citizens may be eligible for the S$5,000 SkillsFuture Study Award. Hence, for the total course fee of $10,000, eligible participants may need to pay no more than S$1,000.
The course fee covers a four-day seminar by Georgetown University faculty, a one-day Washington, D.C., tour, site visits around the US capital, airport transfers and meals during seminar days. Fees exclude airfare, accommodation and incidental expenses.
Seven high-impact modules are covered in this programme:
Small Business in the Big World
International Relations in the context of the new geo-political landscape, the disruption of the Trump Administration on world trade, tariffs and talent migration, and the uncertain nature of US-China relationship.
International Business Management
The nature of global commerce, digital marketing and brand building across borders.
Doing Business in the Developing World
Topics include market research, regulations and managing risk, primarily in ASEAN and China.
Global Supply Chain
The working of the global supply chain with special reference to China, India and ASEAN vis-à-vis the rich economies, and how business enterprises can insert themselves as part of the offshore sourcing process.
Emergence of the e-Commerce Giants
The origin and success of e-commerce giants such as Amazon and Ali Baba and leveraging on their operation.
Business Leadership & the New Millennial Workforce
Re-defining the nature of work in the Gig Economy, traits of the Millennial workforce, and the changing role of business leadership
Application of Big Data in identifying trends and patterns in consumer spending, business innovations and trade.
On completion of the programme, participants are awarded the Advanced Professional Qualification (APQ) in Global Business Leadership and International Relations.